Objectified

From Gary Hustwit the brilliant mind behind Helvetica (the movie), comes yet again another engaging and thought prevoking film.

Objectified is a feature-length documentary about our relationship to manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about industrial designers, the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.

Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?

Objectified is currently in production and will have its world premiere in March 2009.

View the trailer below.

www.objectifiedfilm.com